I’m Kushagra,
I’m Kushagra,
I’m Kushagra,
I’m Kushagra,
AI Product
Design Leader
AI Product
Design Leader
AI & Data driven
UX Leader
I make complex systems feel simple, safe, and human
Global Clients
Global Clients
Global Clients
years of experience
years of experience
years of experience
Awards Won
Awards Won
Awards Won
01
//Case Studies
2018 - 2026
//Case Studies
2018 - 2026
Ai Design Case Studies
Ai Design Case Studies
Ai Design Case Studies
A closer look at how I design AI products end to end: framing the problem, shaping model behaviour and failure states, and building systems that let a small team ship at scale. Each study covers the decisions and the outcome, with prototypes where they help.
02
//Portfolio
2018 - 2026
//Portfolio
2018 - 2026
Earlier Work
Earlier Work
Before AI, I spent years on high-stakes consumer fintech at scale. The craft and the systems thinking carried straight over.
03
//Experience
2018 - Present
//Experience
2018 - Present
EXPERIENCE
POP by Razorpay
Ai Lead Product Designer
Dec 2025 – Present
Leading the AI Pod at POP by Razorpay, rewards and commerce app. I design AI systems that let a small team ship at scale. A few examples:
• Initiated and led a Figma-to-code initiative for the AI Pod. Shipped a motion-to-code path now live in the app, down to haptics, and built a Figma-to-Kotlin "agentic documentation" pipeline (Claude + Figma MCP + a bridge file that curbs model hallucination) reaching ~90% design fidelity and 88% codebase match.
• Conceived and directed an AI product-image pipeline (N8N + Nano Banana) that standardised 100,000+ vendor images to a clean catalogue at ₹7.3/image vs a ₹150 studio baseline, roughly 20x cheaper. Designed an AI-checks-AI QC layer that routes failures into a re-edit loop. 3rd prize, official N8N event.
• Owned visual merchandising for POP's app rebrand, where creative volume was the bottleneck. Rather than hire, I designed an AI system (moodboard → prompt library → Flora) that let one designer ship ~500 rebrand creatives in 10 working days at much higher editorial quality, live in-app, now the team's standing process.
• Conceived and built Iara, a photorealistic AI human creator now live on Instagram for POP's creator-commerce strategy; designed the five-factor trust system behind her behaviour, then handed daily operation to a teammate.
• Spread this AI design practice across four teams (my pod, product design, graphic, ads) via playbooks, prompt libraries, internal demos, shipped wins and public talks (Cypher 2026). The graphic team now runs the Flora process daily.
POP by Razorpay
Ai Lead Product Designer
Dec 2025 – Present
Leading the AI Pod at POP by Razorpay, rewards and commerce app. I design AI systems that let a small team ship at scale. A few examples:
• Initiated and led a Figma-to-code initiative for the AI Pod. Shipped a motion-to-code path now live in the app, down to haptics, and built a Figma-to-Kotlin "agentic documentation" pipeline (Claude + Figma MCP + a bridge file that curbs model hallucination) reaching ~90% design fidelity and 88% codebase match.
• Conceived and directed an AI product-image pipeline (N8N + Nano Banana) that standardised 100,000+ vendor images to a clean catalogue at ₹7.3/image vs a ₹150 studio baseline, roughly 20x cheaper. Designed an AI-checks-AI QC layer that routes failures into a re-edit loop. 3rd prize, official N8N event.
• Owned visual merchandising for POP's app rebrand, where creative volume was the bottleneck. Rather than hire, I designed an AI system (moodboard → prompt library → Flora) that let one designer ship ~500 rebrand creatives in 10 working days at much higher editorial quality, live in-app, now the team's standing process.
• Conceived and built Iara, a photorealistic AI human creator now live on Instagram for POP's creator-commerce strategy; designed the five-factor trust system behind her behaviour, then handed daily operation to a teammate.
• Spread this AI design practice across four teams (my pod, product design, graphic, ads) via playbooks, prompt libraries, internal demos, shipped wins and public talks (Cypher 2026). The graphic team now runs the Flora process daily.
Influx Club
Founder & Head of Product
Oct 2023 – Dec 2025
Built Influx, a creator-led shopping app enabling influencers to receive products in exchange for content, driving growth through organic UGC.
• Led end-to-end product design for creator mobile app, seller dashboard, and admin management system.
• Onboarded 500+ creators and 32 brands within 10 months through zero-ad-spend, product-driven growth.
• Achieved a 2.3x increase in user engagement via gamified onboarding and simplified content submission flows.
• Designed intuitive seller dashboards optimized specifically for mobile-first, non-tech-savvy merchants.
Influx Club
Founder & Head of Product
Oct 2023 – Dec 2025
Built Influx, a creator-led shopping app enabling influencers to receive products in exchange for content, driving growth through organic UGC.
• Led end-to-end product design for creator mobile app, seller dashboard, and admin management system.
• Onboarded 500+ creators and 32 brands within 10 months through zero-ad-spend, product-driven growth.
• Achieved a 2.3x increase in user engagement via gamified onboarding and simplified content submission flows.
• Designed intuitive seller dashboards optimized specifically for mobile-first, non-tech-savvy merchants.
CoinDCX
Lead Product Designer
Jan 2023 – Oct 2023
Led UX improvements informed by structured iterative testing, data-driven decisions, and deep user empathy.
• Achieved a 53% improvement in new user onboarding conversion by applying insights from Google Gemini-assisted data analysis and animated onboarding experiences.
• Enhanced user session frequency by 5x/day via rigorous iterative testing of trading signal UX.
• Clearly communicated UX improvements to senior product and engineering stakeholders through compelling visual storytelling and data-backed presentations.
CoinDCX
Lead Product Designer
Jan 2023 – Oct 2023
Led UX improvements informed by structured iterative testing, data-driven decisions, and deep user empathy.
• Achieved a 53% improvement in new user onboarding conversion by applying insights from Google Gemini-assisted data analysis and animated onboarding experiences.
• Enhanced user session frequency by 5x/day via rigorous iterative testing of trading signal UX.
• Clearly communicated UX improvements to senior product and engineering stakeholders through compelling visual storytelling and data-backed presentations.
CoinDCX
Lead Product Designer
Jan 2023 – Oct 2023
Led UX improvements informed by structured iterative testing, data-driven decisions, and deep user empathy.
• Achieved a 53% improvement in new user onboarding conversion by applying insights from Google Gemini-assisted data analysis and animated onboarding experiences.
• Enhanced user session frequency by 5x/day via rigorous iterative testing of trading signal UX.
• Clearly communicated UX improvements to senior product and engineering stakeholders through compelling visual storytelling and data-backed presentations.
CoinSwitch
UX Designer
Jan 2021 – Dec 2022
CoinSwitch Pro
• Successfully launched a multi-exchange selection feature adopted by 120,000+ users after multiple testing cycles (over 15 prototypes and usability tests).
• Increased trading volumes by 20%, improved user retention by 15%, and enhanced decision-making speed through clearer UX.
CoinSwitch
•Joined at 50K users, scaled UX to support 18M+ users in 16 months during hyper growth phase.
• Drove a 3.8x increase in user engagement through user-centred, gamified UX validated by data-driven insights and behavioural nudges.
• Boosted engagement 3.8x through gamified onboarding, asset tracking dashboards, and intuitive SIP flows
Introduced behavioural science tactics (nudges, FOMO loops, goal-setting UI) to deepen user retention
CoinSwitch
UX Designer
Jan 2021 – Dec 2022
CoinSwitch Pro
• Successfully launched a multi-exchange selection feature adopted by 120,000+ users after multiple testing cycles (over 15 prototypes and usability tests).
• Increased trading volumes by 20%, improved user retention by 15%, and enhanced decision-making speed through clearer UX.
CoinSwitch
•Joined at 50K users, scaled UX to support 18M+ users in 16 months during hyper growth phase.
• Drove a 3.8x increase in user engagement through user-centred, gamified UX validated by data-driven insights and behavioural nudges.
• Boosted engagement 3.8x through gamified onboarding, asset tracking dashboards, and intuitive SIP flows
Introduced behavioural science tactics (nudges, FOMO loops, goal-setting UI) to deepen user retention
CoinSwitch
UX Designer
Jan 2021 – Dec 2022
CoinSwitch Pro
• Successfully launched a multi-exchange selection feature adopted by 120,000+ users after multiple testing cycles (over 15 prototypes and usability tests).
• Increased trading volumes by 20%, improved user retention by 15%, and enhanced decision-making speed through clearer UX.
CoinSwitch
•Joined at 50K users, scaled UX to support 18M+ users in 16 months during hyper growth phase.
• Drove a 3.8x increase in user engagement through user-centred, gamified UX validated by data-driven insights and behavioural nudges.
• Boosted engagement 3.8x through gamified onboarding, asset tracking dashboards, and intuitive SIP flows
Introduced behavioural science tactics (nudges, FOMO loops, goal-setting UI) to deepen user retention
MedCords
UX Designer
Nov 2019 – Nov 2020
Launched and scaled the 'My Clinic' virtual consultation platform for Tier 3 India during COVID.
• Usage scaled from 80 to 200+ daily consultations, with 1,000+ doctors onboarded.
• Integrated WhatsApp scheduling → Increased session completion and reduced drop-offs.
• Reduced appointment flow steps by 40%, improving ease for non-tech-savvy users
MedCords
UX Designer
Nov 2019 – Nov 2020
Launched and scaled the 'My Clinic' virtual consultation platform for Tier 3 India during COVID.
• Usage scaled from 80 to 200+ daily consultations, with 1,000+ doctors onboarded.
• Integrated WhatsApp scheduling → Increased session completion and reduced drop-offs.
• Reduced appointment flow steps by 40%, improving ease for non-tech-savvy users
MedCords
UX Designer
Nov 2019 – Nov 2020
Launched and scaled the 'My Clinic' virtual consultation platform for Tier 3 India during COVID.
• Usage scaled from 80 to 200+ daily consultations, with 1,000+ doctors onboarded.
• Integrated WhatsApp scheduling → Increased session completion and reduced drop-offs.
• Reduced appointment flow steps by 40%, improving ease for non-tech-savvy users
Jaipur Rugs
Graphic Designer
Dec 2018 – Oct 2019
Brand and marketing design for one of India's best-known handmade-rug houses, spanning digital, print, and illustration.
• Hand-illustrated the rugs and their motifs for the company website and product pages, translating intricate woven patterns into detailed digital artwork.
• Designed presentations, online advertisements, flash banners, and infographic video ads across the brand's marketing, working with images, icons and logos.
Jaipur Rugs
Graphic Designer
Dec 2018 – Oct 2019
Brand and marketing design for one of India's best-known handmade-rug houses, spanning digital, print, and illustration.
• Hand-illustrated the rugs and their motifs for the company website and product pages, translating intricate woven patterns into detailed digital artwork.
• Designed presentations, online advertisements, flash banners, and infographic video ads across the brand's marketing, working with images, icons and logos.
06
//Awards
Recognition
//Awards
Recognition
Education
National Institute of Fashion Technology
Delhi
2019
Bachelor of Design (B.Des)
National Institute of Fashion Technology
Delhi
2019
Bachelor of Design (B.Des)
Indian Institute of Management
Bangalore
2025
NSRCEL - Launchpad Startup Program
Indian Institute of Management
Bangalore
2025
NSRCEL - Launchpad Startup Program
Indian Institute of Technology
Roorkee
2026
Agentic Systems and Design
Indian Institute of Technology
Roorkee
2026
Agentic Systems and Design